SUNGLASSES ARE NOT ALL  THE SAME!

Sunglasses can be found just about anywhere - $1.00 stores, hardware stores, convenience stores, optical shops, mall kiosks, even resale shops!  You can pay hundreds of dollars for a single pair.  However, the price doesn't necessarily have anything to do with the degree of protection provided by the sunglasses you buy.

There are just a handful of sunglass factories in the world.  Whether you pay $1.00 or $1,000, the glasses you buy were made in one of those few factories.  Although the glasses you buy may have "Italy" stamped inside the frame, that does not mean that they were made in Italy.  They were probably designed in Italy.  Currently, there are no sunglass factories in the U.S.

All of the sunglasses which are imported into this country must block out at least 85% of the sun's Ultra Violet rays.  Most of them block out 100% of UV.  Now, you can't feel UV rays, so the fact that sunglasses block out all of them is no guarantee that they will make your eyes feel good.  In fact, ultra violet light is not the only light which is harmful.  Don't run out now and buy ultra-dark lenses.  Dark lenses may not be more protective than light ones. 

So, what should your sunglasses do?  Well, in addition to full UV blocking, you should look for sunglasses which block HEV light.  HEV is high energy visible light.  It is part of the blue light spectrum.  Yup, those old blue blockers you had, years ago, were probably better for your eye health than the designer glasses you paid $120 for last month. 

HEV light scatters in your eye. You cannot focus on it. Your eyes are in the business of focusing on anything you look at, so they struggle continually, trying to make a nice, clear picture for you with that blue light.  The result is that your eyes get tired and sore.  You may get headaches or your eyes may sting or burn.  Still, there is a haze that you can't focus on.  Once the HEV light is filtered out, as it is in our lenses, the haze is gone! Your vision  clears and your eyes  relax.  Depth perception improves, colors seem brighter and clearer.  You even find that, with an HEV lens, you can see better in fog or rain. 

The most important benefit of an HEV blocking lens is that it can help you avoid the number one cause of blindness: macular degeneration.  If you go to our health care section, you can find references there which explain macular degeneration.

Nearly all of the HEV blocking lenses on the market sell for $60-$400.  They may carry a designer name or have glass lenses.  Some of them have fancy, expensive frames.  But, the only thing about them that makes any difference to the health and comfort of your eyes is the way that they filter light. So, why pay those high prices?

Our sunglasses have a UV rating of 400 and they block HEV.  The lens materials are optical quality - that means they have no distortion and they are clear to look through. All are scratch-resistant and shatterproof.  Our Manufacturer's Lifetime Replacement Warranty lets you mail in your sunglasses and get a new pair any time they become damaged in any way - even if the damage is due to mishandling on your part.  Most sunglass warranties only cover manufacturing defects.

All of our sunglasses are special ordered for sale by our trained dealers only. They travel from the manufacturing plant to our supplier (Sunglass Discounters, Inc.), in Florida.  From there, they are sent directly to the individual Third Generation authorized dealers, where you may buy them.  This very simple distribution system saves an amazing amount of money.  No money is spent on advertising.  Your endorsement is our ad medium.  These savings are passed along to you. 

Thank you for your interest in our technology and in your own vision.